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Seven Keys To Imagination, by Piero Morosini
Free PDF Seven Keys To Imagination, by Piero Morosini
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As a radically new world emerges from one of the deepest global crises in living memory, individuals, teams, organizations and even entire countries will feel the urge to reinvent themselves in order to fit in. They will need to apply their imagination – their capacity to dream – and to pursue those dreams with determination.
However, most people’s imagination is bounded by widely shared internal and social barriers that influence what they will – or won’t – imagine. This book unlocks imagination’s capacity to help us create radical new futures across any human activity. Drawing from ancient natural magic to modern experimental neuroscience, and illustrated by compelling stories of extraordinary individuals and organizations, this book is designed to unleash our imagination to create entirely new and positive futures.
- Sales Rank: #1314471 in eBooks
- Published on: 2010-05-15
- Released on: 2012-03-01
- Format: Kindle eBook
Review
There's probably no one "secret to success" in a world as complex as ours, but there are themes that link the stories of amazing individuals and winning organizations from around the world. In Seven Keys to Imagination, Piero Morosini ranges over a vast intellectual territory -- from Peruvian myth and modern experimental psychology to commercial wonders such as fashion revolutionary Zara -- and makes a compelling argument that human imagination is the most vital element of success. Imagination lets us adapt to the world around us, find empathy by putting ourselves in others' shoes, and, most importantly, learn to perceive and create possible futures for ourselves and others. Inspiring, surprising and a joy to read, Seven Keys to Imagination is a landmark achievement that encourages us toward a renaissance of imagination -- in our individual lives as well as in business and government --Mark Buchanan, award winning author of Ubiquity, Nexus and The Social Atom, and guest columnist of the New York Times
Seven Keys is not at all forgettable. Piero Morosini wants to bring imagination to the very centre of how people work --Peter Day, World of Business, BBC
Dreams hold a power. The power to set Man in the road to success.However, the challenge is to discover how to make our dreams come true, avoiding the trap of attempting to quickly and easily realize all of them. In his new book, Piero Morosini unravels the 'seven keys to imagination': seven enduring characteristics that can be found in every successful enterprise born out of a great dream from its founders. --Business People, Milan, Italy, September 2010.
Seven Keys is not at all forgettable. Piero Morosini wants to bring imagination to the very centre of how people work --Peter Day, World of Business, BBC
Dreams hold a power. The power to set Man in the road to success.However, the challenge is to discover how to make our dreams come true, avoiding the trap of attempting to quickly and easily realize all of them. In his new book, Piero Morosini unravels the 'seven keys to imagination': seven enduring characteristics that can be found in every successful enterprise born out of a great dream from its founders. --Business People, Milan, Italy, September 2010.
Seven Keys is not at all forgettable. Piero Morosini wants to bring imagination to the very centre of how people work --Peter Day, World of Business, BBC
Dreams hold a power. The power to set Man in the road to success.However, the challenge is to discover how to make our dreams come true, avoiding the trap of attempting to quickly and easily realize all of them. In his new book, Piero Morosini unravels the 'seven keys to imagination': seven enduring characteristics that can be found in every successful enterprise born out of a great dream from its founders. --Business People, Milan, Italy, September 2010.
About the Author
Piero Morosini founded the PAYA Sarl leadership institute and is a consultant to CEOs and strategists across the world. He was previously professor of strategy and leadership at IMD (Switzerland). He speaks and lectures globally.
Most helpful customer reviews
7 of 7 people found the following review helpful.
A Blueprint to Creating a Brighter Future
By John Chancellor
Piero Morosini, author of Seven Keys to Imagination, concludes the book with this, "Imagination has the chance of creating new, radical and beneficial futures as never before in the history of humankind. In order to realize wholesome futures, our imagination needs to be guided by our wisdom, supported by our determined courage, and developed in the company of our heartfelt intuition. Because positive imagination does start - and end - in the heart.
If imagination is the secret to "creating new, radical and beneficial futures' then it would follow that we should all learn the seven keys. The seven keys are simple enough, but Morosini does not simply give us the seven keys. He very powerfully presents the seven keys around real world examples of companies that created new, radical and beneficial futures for all.
The seven keys are: 1) trade on mindset. This is a refinement/expansion of the open mindset work of Carol Dweck. 2) Customer obsession - we must be totally focused on how our work/dream will benefit the customer. 3) Purposeful mission - our goal/dream must have a strong purpose that all stakeholders can embrace. 4) Wiraqocha leaders - the term is based on the ancient Andean leader whose actions were guided by five qualities: wholeness, tolerance, walk-the-talk, generosity and patience. 5) Tikunacuy - again this is based on an ancient Andean custom of trying out, of experimenting before making commitments. 6) Gentleman's promise - here the concept is making a total commitment. 7) Common glue - there must be common glue which holds the stakeholders interest together.
It would be one thing to present the seven keys as theoretical concepts and expect the reader to embrace them. However that was not the approach at all. In fact what makes this book a real jewel is the way the concepts are woven around and supported by real life stories of enormously successful companies or organizations which grew well beyond anyone's expectation based on the implementation of the concepts presented here.
There are several world class companies or organizations and the author presents their birth and growth in great detail, showing how they intuitively applied these keys to build great organizations and make positive changes in the world.
The cased studies are woven into the narrative. They include: San Patrignano, the remarkable community of 57 world class businesses run by recovering drug addicts. Zara, the clothing store which grew to the largest chain in a relatively short 20 something years and totally changed the way fashion is marketed. Grupo AJE started out as a modest cola bottling company to service a relatively small market in Peru and grew to a large multi-national company. The unbelievable merger between Renault and Nissan. The French culture and the Japanese cultures are so vastly different that everyone predicted the merger would be a total disaster. But it was just the opposite. There are additional stories of very successful companies/organizations which can trace their success to the concepts contained in the Seven Keys.
This is an extremely well researched book. Mr. Morosini does not give just most recent facts about a particular story. He takes you back and explains the situation in enough depth so that you fully understand what was going on before the company/organization began to reorganize using the concepts in the Seven Keys. Unlike some books I have read, this is not a tedious process. Just the opposite. He makes the stories very interesting and informative. I came away from reading the book with a much better understanding of some historical events.
The only complaint I have is that there was a lot of Andean terms used in the book and there was no pronunciation guide. I would have liked some hint on how to pronounce Wiraqocha or Tinkunacuy.
This is an in-depth, well researched book. There is a wealth of wisdom in this book. It is well written and fairly easy to read (but it is not beach reading by any stretch). It is intended for and will benefit most those who are looking for some well researched guidance to harness the power of the imagination and create a powerful new future using the imagination.
0 of 0 people found the following review helpful.
Masterpiece
By Dario Melpignano
It's simply a must read. The author is a great visionary and the ideas and anecdotes presented are extremely valuable
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