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Write To Sell, by Andy Maslen
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NEW UPDATED EDITION! We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences.
Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.
- Sales Rank: #890453 in eBooks
- Published on: 2009-06-26
- Released on: 2012-03-01
- Format: Kindle eBook
About the Author
Andy Maslen has spent 20 years in the business communication and information industry. His agency, Sunfish, works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Useful guide to writing great copy
By Rolf Dobelli
Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means. This is a high-quality book, though not a perfect one. Maslen presents a great number of acronyms - perhaps one too many. And, the formatting of his guide may seem slightly messy to those who prefer a simple, clean page to one peppered with bold print, italics and emphatic capitalization. Other than a few similar minor gaffes, however, this is an outstanding book. getAbstract recommends it to anyone who wants to become a better writer.
1 of 1 people found the following review helpful.
Mostly great, but a little bit of a mixed bag
By Joey H.
On the upside, this book is a great introduction to the ways in which a new copywriter must change her ideas about what makes for "effective writing." As someone who has written for everything from Premiere magazine to continuing medical education pamphlets for radiologists, I consider myself a very versatile writer. However, it's no good being versatile if you don't even know what style is requested from a copywriter. This book presents (and repeats) very important points that I feel are turning me in the right direction -- for example, the idea that you are writing for your reader. A simple concept but the writer explains very well how important it is. I feel that after I finish this book I will have a lot of good insight on many general ways to think about copywriting, and to improve my drafts.
On the downside, there are some weird and distracting themes throughout this book. One of them is the attractiveness of women. The author finds it far more entertaining to write about (or hint about) his sexual conquests/interest than I do to read them, at least in a book like this. In addition to this, the writer reinforces hoary, outdated gender stereotypes. (Women like shoes and men like gadgets!) Yes, stereotypes are there for a reason, but gender politics have advanced much further than, apparently, the writer. This is also shown in the recommended idea to keep "a mental image" of your reader. It's not enough to come to a detailed and specific example of your reader, but now you must apply a visual stereotype to that person. I find this unhelpful advice in writing or in life.
Finally, though I fully respect and appreciate the author's desire to keep the terminology simple, there's no need to ditch conventional grammar altogether. The section on "nounitis" was fairly painful to read, as a simple description of active vs. passive voice would be much more useful than inventing a word that doesn't even really explain the problem. Consider that notes on your writing are far more likely to include the term "passive voice" than "nounitis."
In the end, if you are looking for a quick, easy read to get you ready to think like a copywriter, I highly recommend this book. If I were not planning to read any others (which I am), I would feel pretty well prepared to start writing copy.
0 of 0 people found the following review helpful.
Learning How to Write to Sell
By Vickie S. Barker
I picked up this book at the library because I will be teaching a class on business writing this fall at my high school. I put so many sticky notes in it that I decided that I needed to buy it.
This book is clearly and precisely written. It contains many. many examples and real-life experiences that Andy has had. It is simple but effective.
Out of all the books I checked out at the library on business writing this book was the easiest to read, the most clear, and by far the most informative.
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