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A step-by-step guide to reinventing you
Are you where you want to be professionally?
Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
- Sales Rank: #36804 in eBooks
- Published on: 2013-03-19
- Released on: 2013-03-19
- Format: Kindle eBook
- Dimensions: 1.04 pounds
Review
"[A]n invaluable read no matter what stage you're at in your career...What I liked most about this book is that she offers more than just ivy tower thinking. Clark provides a realistic and easy-to-implement system for building your brand." - NextAvenue.org's "The Best New Books for Your Career"
From the Author
Q&A with Dorie Clark, author of Reinventing You
What sparked your interest in professional reinvention?
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.
Why would people need to reinvent themselves professionally?
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out.
What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity.
You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important?
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution.
About the Author
Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.
Most helpful customer reviews
53 of 56 people found the following review helpful.
Best book I've ever read on this topic.
By Kevin Kruse
This is a great book for everyone who realizes that the days of lifelong employment are long gone and for those who are interested in taking control of their career, in order to get a promotion, get a new job or to even switch career paths.
What I like is that this book isn't just focused on "personal branding." It's NOT about your personal elevator pitch, or working the room at the local business card exchange. Instead, the author provides a series of exercises to help you to understand things like:
- Your objectives
- Your competitive advantage
- Crafting your narrative
- Ways to demonstrate your value
Lots of fun reinvention stories, too, from everyday people and famous people alike.
Best book I've read on this topic.
117 of 134 people found the following review helpful.
Good, but not so applicable for normal people
By Mario Streger
It is a good book, but it seems to have been written for already successful people that are wanting to change career. The author presumes you already have a network of influent people, and that everybody is wanting to help you to get to your new objective. Besides that, you should meet your friends and ask them what are your own weaknesses. I don't know about you, but I have not such friends (at work), coleagues or boss who I can ask such a question.
26 of 28 people found the following review helpful.
Not for newbies
By Springberry
I have no doubt that this book carries a lot of interesting and helpful tips for some persons. However, I'm not sure that I would want to bring along my boss, colleagues and friends on my rebranding journey. At least not yet. What if persons looking to rebrand themselves wish to do so under the radar? What if your company's culture is not one that you could trust or rely on persons to constructively advise you without making you think that you are stupid for embarking on such an endeavor? And even if it is a great working culture, is it a crime to want to keep it private until a certain point? It would have been great to hear tips and recommendations relative to these questions because this book seems to cater to high level executives and not me, a woman in her thirties looking to reinvent herself from scratch and trying to decipher what her brand really is. I admire the author's work and I dream someday to be as sure footed and confident as her. In the meantime I will seek other books that can give me more basic insight relative to my needs but I will keep this book close for when it's ready for me. I would still recommend persons I know to read it.
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